Bayer's Otic Solution Neptra (florfenicol, terbinafine hydrochloride, mometasone furoate) has now received, the positive opinion of the Committee for Medicinal Products for Veterinary Use (CVMP) of the European Medicines Agency (EMA).
Over the past few years, more drug makers have run TV ads featuring cartoon characters or other animation techniques to promote their medicines. But while some may be cute or visually striking, regulators wonder whether these ads interfere with consumer comprehension.