Otsuka and Lundbeck Present New Data Analyses on the Efficacy of REXULTI® (brexpiprazole) for Agitation Associated with Dementia Due to Alzheimer’s Disease
Lundbeck’s Charl van Zyl has about 100 days under his belt as the company’s new CEO. For the next 100 days and beyond, the chief exec is buckling down on his efforts to sustain the company's growth trajectory through upcoming patent cliffs.
Lundbeck is taking a new tack in its migraine marketing for Vyepti, the only IV-infused option in the crowded market. The campaign, launched this week, reinforces the brand name with a “Say Yep” reminder and not having to worry about daily migraine management.
Lundbeck and Otsuka have adopted a soft tone for their first branded ad for Rexulti in dementia-related agitation, replacing the violence and discordance of their earlier awareness spot with a focus on how much children continue to love their parents as they start to lose them to Alzheimer’s disease.
Enforcement Report - Week of September 6, 2023
After the FDA published draft guidance in June on developing drugs to help prevent migraines, two companies in this space are asking the agency to revise parts of the guidance to better account for pediatric populations and clarify the differences between chronic and episodic migraines.
About half of older people living with Alzheimer’s disease will develop agitation, manifested in ways such as verbal or physical aggression or restlessness. But it’s not always well known or talked about.
Lundbeck CEO Deborah Dunsire is stepping down on a high note in the neuroscience company’s history.
DEERFIELD, Ill.--(BUSINESS WIRE)--Lundbeck today announced new VYEPTI® (eptinezumab-jjmr) data will be presented at the 65th Annual Scientific Meeting of the American Headache Society (AHS) taking place in Austin, Texas, and virtually from June 15—18, 2023. A total of nine data presentations will be featured, including real-world experience with VYEPTI, an anti-CGRP monoclonal antibody for the preventive treatment of migraine in adults, and one oral presentation highlighting disparities in migraine care and treatment from the Harris Poll Migraine Report Card Survey. In addition, Lundbeck will be sponsoring a symposium on Friday, June 16th titled “Research to Practice. Clinical implications of real-world use of an anti-CGRP mAb in high frequency migraine” led by Drs. Richard Lipton, Wade Cooper, and Amaal Starling.
PRINCETON, N.J. & DEERFIELD, Ill.--(BUSINESS WIRE)--Otsuka Pharmaceutical, Co. Ltd. (Otsuka) and Lundbeck LLC (Lundbeck) announce the U.S. Food and Drug Administration (FDA) has approved the supplemental New Drug Application (sNDA) of REXULTI® (brexpiprazole) for use in the treatment of agitation associated with dementia due to Alzheimer’s disease.