Attracting visitors to your exhibition booth is one thing. Keeping them engaged and encouraging them to follow your actions is another.
In the digital era and connected objects, the stand becomes a bridge between Digital and Physical combining the different spheres of communication in order to immerse your audience at the heart of your brand.
Evaluating the profitability of your presence at a trade show is no longer about the...
Attracting visitors to your exhibition booth is one thing. Keeping them engaged and encouraging them to follow your actions is another.
In the digital era and connected objects, the stand becomes a bridge between Digital and Physical combining the different spheres of communication in order to immerse your audience at the heart of your brand.
Evaluating the profitability of your presence at a trade show is no longer about the isolated calculation of Return on Investment (ROI).
At Live & co, we consider other matrices to better identify the key performance factors and to adapt your event strategy in the medium and long term. The R3 concept represents the new dimension of analysis of your success through the Return on Objective (ROO) and the Return on Relation (ROR).
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